![]() ![]() So let's look at how to gather data about your audience engagement. The more you know about your TikTok audience, the easier it becomes to predict their habits. ![]() Type of content you create: Skits? Tips? Vlogs? Each will perform best at different times, depending on your audience's habits throughout the week.Who your audience is: Are they teenagers who are most active after school or working adults who are most active during lunch break?.Your audience's location: Know your audience, so you can time your posts based on top-performing time zones.While this varies depending on your industry and audience, some factors to consider include: Now, there are several factors that determine the best time to post on TikTok. EST (Eastern Standard Time) and want to target folks in California, then you also must post at 10 a.m. Note that these are for Eastern Standard Time: But to give you a starting point, we have numbers to share from a study conducted by Influencer Marketing Hub.įrom their research, here are the best times to post on TikTok based on the day of the week. So, when is the right time to publish content on TikTok? Well, it depends on your audience and niche. What the Data Says About When to Post on TikTok Learning the times they're online enables you to share content when it's best for them. If you're serious about increasing your engagement on TikTok, it’s key to understand your audience's activity trends. Growing your popularity: Consistently publishing quality TikTok videos at the right times increases your chances of going viral.Expanding your reach: Figuring out when your global audience is active helps you know when to post for content people in different time zones, so you get maximum engagement.Increasing sales: Knowing when to post on TikTok empowers you to promote to your audience when they're most active, increasing your sales potential.Finding content ideas: Discovering your highest performing content gives a more accurate picture of what TikTok users like, so you can get the most engagement at the times/days your audience is most active.Knowing the best time to post on TikTok can also help you in other areas, like: If you're publishing TikTok content when your audience isn't even online, the chances of them viewing it are next to zilch. The simple answer: You want to get the highest engagement possible.
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